Apple Took The Premium Podcast Mainstream
Many of us watched the Apple event yesterday and we all noticed Apple make the announcement about Apple Podcast Subscriptions. Many people have talked about how this might be a big game-changer for the podcast world but really it’s about Apple playing catchup or at least taking podcast subscriptions mainstream. I would like to point out that Spotify is in a different market. Spotify offers exclusives that are only available on their platform. The difference is Spotify exclusives are free to all who download the app you do not need to pay for Spotify Premium to listen to podcasts. For example, Joe Rogan’s show is still free you just have to go to Spotify to get it and have to use their app to listen to his show. The same goes for many others that Spotify owns. Many companies have premium podcasts Relay.fm, Twit.TV and PodcastOne just to name a few. They offer a way to pay on their websites then offering a premium feed. Many podcast companies already offer the tools to make this happen