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Amazon blocked 10 billion counterfeit listings and spent $700M fighting fraud on its site last year
(Illustration via Amazon Brand Protection Report) As part of a continued effort to show that it’s serious about cracking down on counterfeit goods sold on its platform, Amazon said Monday that it blocked more than 10 billion suspected bad listings before they were published in its stores last year. The number is included in Amazon’s 2020 Brand Protection Report , its first-ever attempt at showcasing — for customers, legitimate brands and legislators — the steps the e-commerce giant is taking to combat counterfeit products on Amazon.com. “Throughout the pandemic we’ve seen increased attempts by bad actors to commit fraud and offer counterfeit products,” Dharmesh Mehta, vice president of customer trust and partner support at Amazon, wrote in a blog post . “Our teams have continued to innovate to protect our store, helped our selling partners keep their virtual doors open, and ensured that the vast majority of customers continue to shop with confidence from our broad selection of authenti...
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